SOLVED PROBLEMS
We're stuck in the wrong market.
Something feels off about who you're selling to. The deals are harder than they should be, the customers aren't quite right, and growth feels like swimming upstream.
What it usually looks like
Constant friction — wrong-fit customers, painful deals, a market that fights you on everything.
You can succeed in the wrong market through sheer effort. It just costs you everything to do it.
What's really going on
The right market makes a good business look effortless. The wrong one makes a great business look like a grind.
Often the better market is adjacent to where you already are — you just haven't named it yet.
What changes when it's fixed
You point the business at customers who actually want what you do best.
Growth stops fighting you and starts pulling you forward.